The Process

From story to solidified emblem.

Every commission moves through four stages. Standard delivery is six to eight weeks from commission, covering lineage research, drafting, approval, and production.

  1. I

    Distilling the root

    We begin with the names you submit — siblings, parents, grandparents — and trace origin, occupation, place, and any motto the family already uses. What emerges is a brief of symbols worth carrying.

  2. II

    Drafting the seal

    The emblem is drawn by hand: shield or roundel, charges, division of the field, colour and motto. First sketches are presented early in the commission, and the emblem is revised until approved.

  3. III

    Digitisation

    The approved drawing is redrawn as a stitch file — every fill, outline and letterform mapped by hand so the thread reads cleanly at the size it will be worn.

  4. IV

    Chronicled equipment

    The seal is embroidered in gold-toned, silver-toned or brass metallic-effect thread onto tour-grade synthetic leather, then finished, numbered and paired with its certificate. Standard delivery is six to eight weeks from commission.

An artisan drawing a family emblem by hand at the Root & Seal atelier